Justin Donald Leader

Benefits Professional

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I love helping people. I get no greater joy from my day than when I am able to do just that. It is what I am most passionate about.


  • Name: Justin Donald Leader
  • Location: Elizabethtown, PA
  • Email: justindonaldleader@gmail.com
  • Phone: (724) 466-2078


My work is my passion. I love playing a role as a business partner in reducing overall benefit spend, enhancing plans, removing coverage gaps and ensuring the continued success of the organization by attracting, retaining and protecting their most valued asset, their people.

I maintain a high level of charisma and energy. My work ethic does not falter. I am committed, compassionate and driven to do the best possible job I can for my clients ensuring that they, have a superior experience.

I build relationships. I ensure every day that my clients, colleagues and friends receive the 3 most basic foundations of any relationship: Honesty, Trust and Communication.

I am an active member of my community. I find that giving back is such a gift that of which I do as much as I can considering how blessed I have been.

“We celebrate generosity and selflessness. The value of a life is always measured in terms of how much of it was given away,” – Andy Stanley



I build relationships. I ensure every day that my clients, colleagues and friends receive the 3 most basic foundations of any relationship: Honesty, Trust and Communication.

2014 / Aug - Present


President & Founding Partner

BenefitsDNA (Direct Negotiation Advisors) is a high-end consulting agency focused on delivering superior customer service and unique solutions surrounding Health & Welfare Benefits. Our mission is to change the current dynamic of healthcare and benefits delivery. Founded in 2014 BenefitsDNA knows that every client is unique and deserves leading-edge solutions combined with honest advice in the absence of conflict. We believe that the current system is broken, and we believe transparency leads to lower costs for everyone. We work with Plan-Sponsors, Taft-Hartley Funds, Government Entities, Insurers, Vendors, and Consultants providing superior advice and expert validation. We partner not poach. we collaborate, not compete.

2020 / July - Present

Highlight Health

Advisor & Partner

Highlight Health’s mission is to deliver affordable and accessible healthcare to the nation’s growing underinsured populations. Our core philosophies consist of empathy, continuous learning, creativity, and adaptability to overcome the obstacles of the ever-changing healthcare marketplace. We have an unwavering commitment to our member’s experience and their health outcomes.  We are dedicated to building an organization of the best, brightest, and most compassionate people we can find.

2016 / Jan - December 2021

Benefit Design Specialists, Inc.

Vice President of Business Development January 2016 – July 2020
Consultant July 2020 – December 2021

As Vice President of Business Development, my role is more than sales and marketing. I am a nationally recognized & passionate thought leader in the healthcare space assisting multiple stakeholders in navigating the evolving benefits landscape. My approach to relationship-based consulting has led to me developing a strategic ecosystem of employers, consultants, traditional brokers, health insurers, pharmacy benefit managers, third-party administrators, and healthcare technology companies.

Through my work building innovative benefit plans, I have achieved substantial savings for employers and employees through a focus on delivering higher quality, lower cost-benefit solutions. Much of this work includes working through the brokerage and consultant community as a conduit of systemic change educating others one conversation at a time. Leveraging my large network, I am able to provide solutions as well as thoroughly and critically evaluate the many new entrants into the $3.5 Trillion U.S. healthcare system.

As a certified Health Rosetta Chartered Certified Professional, I routinely speak at conferences regarding healthcare innovation, have acted as a legal expert witness, and have most recently assisted in the successful launch of a national direct contracting program, The Keep It Simple Surgery (KISx) Card.
I continue to provide solutions to those who seek answers to many benefits-related needs. This includes work with Fortune 500 companies to smaller organizations that are just starting on the path to self-funding. My expertise includes; self-funding of healthcare benefits, national direct contracting programs as well as niche benefit coverages including “Special Risk” Accident and multinational plans.

2011 / Jan - 2017 / Dec

Special Risk Insurance Services, Inc.

Vice President of Business Development August 2011 – January 2016
Consultant January 2016 – December 2017

In my role I represented international and domestic employers to the insurance marketplace for their employee benefits contracts, specializing in the placement and management of Fortune 500 corporate-sponsored employee benefits, employee-paid benefits as well as benefits technology. I worked closely with the C-Suite, Risk Management, and HR departments to understand their business and objectives. My role also consisted of national thought leadership on specific niche coverages including Life, Disability, and Accidental Death & Dismemberment including Voluntary, Stand-Alone Basic, and Business Travel coverages for large populations.

It is rare to come across outstanding talent like Justin Leader. Justin exemplifies his last name by providing such strength in Leadership and influence. I have worked with him on several community involvement projects where he has exceeded everyone's expectations.

Nathan Herrington

I am writing to recommend without reservation the services of Justin Leader, Central York School District first engaged the services of Justin and his organization in 2012, and in the years since all of our dealings with Justin and the firm have been positive and of great benefit to our organization and our taxpayers.

Brent Kessler

It's always been a pleasure working with Justin and I recommend him for his professionalism as well as balanced and thorough approach with respect to all business matters.

Helmut Terjung

Justin has an aptitude for connecting with others and assisting them with their needs, especially when it comes to the risk management industry. Through his experience, contacts and networking abilities, coupled with his genuine desire to help/serve people; he is an asset to professionals in this field and employers.

Jeweleen Hartzfeld, SHRM-CP, PHR, CHRS



My educational background from high school till university.

2005 /AUG - 2007 /MAY

California University of Pennsylvania

Master of Science (4.0 GPA)

Exercise Science; Injury Prevention, Corporate Health and Wellness, 4.0

Honors, Awards & Extracurricular

Graduated with highest honors.

Presidential Honors Scholar (Graduate)

The university recognizes, encourages and rewards academic excellence on the part of master’s, baccalaureate, and associate degree-seeking students by naming Presidential Scholars at the annual Honors Convocation.

2001 /AUG - 2005 /MAY

California University of Pennsylvania

Bachelor of Science (3.5 GPA)

Biology, Pre-Medicine

Honors, Awards & Extracurricular

Graduated with high honors.

1997 /SEPT - 2001 / JUN

Bedford High School



I am absolutely passionate about simple yet sophisticated user experience that I, and my clients, are very proud of.










Public Speaking





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    I travel all over
    But I call Central
    Pennsylvania Home


    Email: justindonaldleader@gmail.com
    Phone: 724 – 466 – 2078

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